Do you have a quirky concept? Brilliant design? A voice that needs to be heard? The best ideas can be broadcast successfully through Public Relations. PR is not only for large corporations, it is often the perfect channel for a smaller innovative company to make its mark. As a freelancer I offer out-of-the-box ways of positioning your business while always remaining cost-effective.

PR effectively communicatees your message to your audience. Whether that is from the directors to their employees, the Parent Teacher Association to a school, a company to its database, and anyone in between.

PR also offers objectivity to your audience – something not achieved through advertising or marketing (compare what your audience will feel when they read a review by a journalist about a restaurant, as opposed to booking ad space in a magazine).

In consultation with clients we discover key messages, your audience, and their motivation to come up with the best, most ingenius, and out-of-the-box ideas to have your message heard.

 Services include:

Media strategy and development of key messages

Media liaison and networking (print, radio, television, online sites, and bloggers)

Media evaluations

Writing (blogs, press releases, brochures, print and digital newsletters, website copy, emailers, expert forums, advertorial)

Editing of existing materials

Social Media campaigns/networking (Twitter, Facebook, MXit, LinkedIn, FourSquare, DestinyConnect, YouTube, Flickr)

Project management (event co-ordinators, designers, photographers, advertising, video production, printers)

Crisis Communications